Guide 01
How to choose counties for a land postcard campaign
County choice should follow your buy box, not generic population counts. Start with the counties where you already know parcel size, access issues, absentee ownership patterns, and recent seller response quality. If you are new to a county, keep the first drop tight and measurable so you can compare lead cost before expanding.
Guide 02
What should a land seller postcard actually say?
The best land postcards read clearly in one glance. Lead with the offer or the problem you solve, use one contact path, and keep the CTA specific. If you try to explain every buying condition or every parcel type on one card, response usually gets worse because the message feels crowded and uncertain.
Guide 03
What to prepare before you start the order form
Have your target counties, minimum quantities, phone number, website, logo, and core offer ready before you start. If you need a list generated, know whether you want absentee owners, acreage thresholds, or parcel-specific filters. The cleaner the inputs, the faster the order moves to review and invoice.