Every Door Direct Mail
EDDM for Ohio land marketing, explained.
Blanket the routes that fit — with honest costs and no outcome promises.
A plain-English guide to USPS Every Door Direct Mail: what it is, when saturation beats a targeted list, how carrier routes and postage work in the USPS EDDM tool, and how county and Census context frames your routes. Reach and delivery sizing — never a response-rate or sale promise. USPS counts and pricing change without notice.
The plain-English basics
Four things to understand before you buy EDDM.
Each idea is grounded in a public source — USPS, Census, or county records. See our data sources.
What EDDM is
USPS Every Door Direct Mail lets you send a postcard to every address on chosen USPS carrier routes without buying a mailing list, at the EDDM postage rate. You pick routes on a map; the post office delivers to all deliverable addresses on them.
Sourced from: USPS EDDM program (usps.com/eddm)
When saturation beats a targeted list
EDDM shines when you want to blanket a small town or rural route and the cost per piece matters more than precision — for example, reaching every household near a parcel. A targeted parcel list wins when you need specific owners (absentee, acreage, tax signals). The honest tradeoff: EDDM buys reach and low postage; a list buys precision. Neither promises a response.
Sourced from: USPS EDDM vs. county parcel list (public records)
How routes and cost work
Each carrier route has a residential and business delivery count and an EDDM postage price. Counts and pricing come from the USPS EDDM tool and the USPS Notice 123 price list. These figures are set by the USPS and are subject to change without notice — the legacy USPS Web Tools API retired in January 2026, so counts and pricing must always be re-confirmed in the official USPS EDDM tool before you place a mail order.
Sourced from: USPS EDDM tool + Notice 123 (re-confirm before ordering)
County and land context
Vacant-land parcel density (county auditor CAMA) and demographics (U.S. Census ACS) help frame which routes fit a land campaign — for instance, routes with more rural acreage. This is planning context only. It never implies a response rate, an offer, or a sale.
Sourced from: County CAMA + U.S. Census ACS / TIGER
EDDM products
Saturate, plan, or target — your call.
Every option is request-first and non-guaranteeing. USPS route counts and postage are re-confirmed in the official USPS EDDM tool before any mail order.
EDDM Campaign
Saturation postcards to the USPS carrier routes you choose — reach and delivery-universe sizing. No response-rate, sale, or return promise. USPS counts and pricing are re-confirmed in the USPS tool before your order.
Start a postcard campaignEDDM Route Report
A route-selection and economics planning report from USPS, Census, and county records — cited and confidence-scored. Planning context, not a performance promise.
See the EDDM Route ReportCounty Brief / Targeted Lead Export
The alternative to saturation: a targeted parcel list when precision beats a blanket mailing. Public records only, informational and non-guaranteeing.
Explore targeted lists
FAQ
Plain answers about EDDM.
Do you promise a response rate or a sale from EDDM?
No. EDDM buys reach and a sized delivery universe. Nothing here promises a mail response, a land sale, an offer, or a return. We do not publish or imply outcome statistics.
Are the route counts and postage prices final?
No. USPS carrier-route boundaries, delivery counts, and EDDM postage are set by the USPS and can change without notice. We always re-confirm counts and pricing in the official USPS EDDM tool before placing any mail order.
Should I use EDDM or a targeted list?
Use EDDM when you want to saturate a small-town or rural route cheaply and precision matters less. Use a targeted parcel list (County Brief or Lead Export) when you need specific owners. We will help you weigh the tradeoff honestly.
When do I pay?
EDDM is request-first. You tell us your target counties or ZIPs and goals, we scope routes and cost against the USPS tool, and we send a Square invoice for you to review before any work begins.