Start Campaign

Selling Ohio land yourself

For Sale By Owner (FSBO) land, done with public records.

Price it with context, document it cleanly, and reach likely buyers in your area.

A plain-English guide for Ohio owners listing land without a broker — what a CMA is and is not, how parcel research works, how honest land comps are built from public county conveyances, and how direct mail reaches buyers. Every figure is sourced and dated; nothing here is an appraisal or a guarantee.

See the Land Visibility PacketCompare FSBO products
Publiccounty & federal recordsNot MLSarm's-length comps onlyContextnever an appraisal
Pricing context, not an appraisalPublic records onlyReview before paymentNo sale, buyer, price, or timeline promised

The plain-English basics

Four things every FSBO land seller should understand.

Each idea below is grounded in a specific public record type — see our data sources for where every layer comes from.

  • What a CMA is — and what it is not

    A comparative market analysis is a comparative look at recent, similar public sales to build pricing context for your land. What we provide is context and a range from public county records — it is not a real estate appraisal, an opinion of value, or a USPAP / Ohio Revised Code Chapter 4763 valuation. It does not predict a final sale price. You stay in control of your asking price.

    Sourced from: County auditor & recorder conveyance records

  • Parcel research

    Public county and federal records describe your land: acreage and legal description (county auditor), soils (NRCS Web Soil Survey), flood zone (FEMA), topography and wetlands screening (ODNR / USFWS GIS), mineral, oil-and-gas, and mine indicators (ODNR), and tax / CAUV basis (county treasurer). Each is a screening-level reading, not a survey or a jurisdictional determination.

    Sourced from: NRCS, FEMA, ODNR, USFWS, county auditor / treasurer

  • Land comps done right

    Honest land comps come from public county auditor and recorder arm’s-length conveyances only — never scraped from the MLS, Zillow, or any private feed. Each comparable is dated to its recorded transfer so you can see how current it is. Public records can lag the market, so comps are context, not a promise.

    Sourced from: County recorder arm’s-length conveyances (dated)

  • Direct mail to reach buyers

    Once you know your parcel and a defensible price range, direct mail puts it in front of people who commonly buy land like yours: adjacent owners who may want to expand, and local buyers in a mailing radius. Postcards and USPS Every Door Direct Mail (EDDM) are two ways to do that — reach, not a promise of a buyer.

    Sourced from: USPS mailing services + public parcel records

FSBO products

Pick the deliverable that fits where you are.

Each is request-first: you review a Square invoice before anything is produced. No product claims a testimonial, a result, or a promised outcome — only what it contains.

  • FSBO Land Visibility Packet

    A sourced parcel fact sheet, public-comps pricing context, and a marketing / mailing radius so you can list and reach buyers. Not an appraisal, not a listing service, and no sale or price guarantee.

    See the Land Visibility Packet

  • FSBO Property Fact Sheet

    A lighter, dated public-record fact sheet — parcel identity, soils, flood, topo, wetlands, mineral status, tax / CAUV basis, and one dated public-comps table. Screening-level GIS, not a survey, title search, or appraisal.

    See the Property Fact Sheet

  • Adjacent Owner Postcard Campaign

    Mails the neighboring owners who commonly want to expand their adjoining land. It is reach to a defensible audience — not a promise of a buyer.

    Start a postcard campaign

  • Local Buyer Outreach Campaign

    Postcards or EDDM to a local buyer radius around your parcel. Reach and delivery-universe sizing — never a guarantee of a sale or a response.

    Explore EDDM outreach

For investors & agents who serve FSBO owners

Public-records research products for the pros.

If you buy from or work with FSBO owners, these products give you sourced parcel research, land comps, and targeted mail. Each is labeled analyst opinion / public records only.

  • County Intelligence Brief

    County-level land market context from public records — informational only, not an appraisal.

    Learn more

  • Property Data Package

    Analyst-assembled single-parcel research from public Ohio records — public records only, not a title search.

    Learn more

  • Deal Screening Package

    A rush go/no-go read with public comps — analyst opinion only, never a guarantee of value or outcome.

    Learn more

  • Targeted Lead Export

    A filtered parcel list from public county records when precision beats a blanket mailing.

    Learn more

FAQ

Plain answers for FSBO land sellers.

Is the pricing context an appraisal or an offer?

No. It is a comparative look at recent public sales to build a defensible price range. It is not a real estate appraisal, an opinion of value under USPAP or Ohio Revised Code 4763, an offer, or a prediction of a final sale price. You set your own asking price.

Where do the comparable sales come from?

Only from public county auditor and recorder arm’s-length conveyance records, each dated to its recorded transfer. We do not use the MLS, Zillow, or any private listing feed, and we do not invent averages.

Do you guarantee a sale?

No. Nothing here guarantees a sale, a buyer, a price, or a timeline. These products give you sourced information and reach so you can make your own decisions.

Do I pay before anything is produced?

No. Every FSBO product is request-first. You submit your parcel details, we scope feasibility, and we send a Square invoice for you to review before any work begins.